JA Projects’ exhibition design featured in Design Week

Marta Bausells writes for Design Week about how ‘Fashioning Masculinities: The Art of Menswear ‘has been designed by JA Projects to make visitors feel they are “part of the show”.

A new exhibition on fashion and masculinity has opened at the V&A, and its design is as eye-catching and thought-provoking as its contents. Both elements work together to make the viewer an active participant in a journey through gender, identity and adornment. Architecture and design practice JA Projects was commissioned to conceive and create the design for Fashioning Masculinities: The Art of Menswear.

“Rather than a linear or definitive history, this is a journey across time and gender”, according to co-curators, Claire Wilcox and Rosalind McKever, and the sensory design reflects this ambition. JA Projects’ spatial design breaks the exhibition into three parts, taking visitors from the ancient past to the present day — “from Piazza to Pizzazz,” as the practice has described it.

“We wanted people to feel like they were part of the show,” Ali says. “From the initial moment, we were trying to put together a visitor journey that made people reflect on themselves for a moment, and then find themselves in relationship to the spaces and the objects.”

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Read the full article here.

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Fashioning Masculinities: The Art of Menswear runs from 19 March to 6 November 2022. 

Adult tickets are £20, on sale at vam.ac.uk/masculinities.

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Image: Installation view of Fashioning Masculinities at V&A (c) Victoria and Albert Museum, London.